Work With Me
Selective partnerships for brands that care about runners — not vanity metrics.
Who Am I
I'm James Ursini — husband and dad first, runner next. Based in San Diego. By day I work in group and corporate sales at Hyatt Regency La Jolla. Outside of that, I train, race, and share what actually happens in a training week: race recaps, shoe rotations, and the honest middle of a build.
I finished my first marathon in Sydney at 4:52:23. I'm training for the TCS New York City Marathon on November 1, 2026. I partner with brands I use — selectively — and I write for runners who want useful content, not noise.
AudienceBuilt for all runners — from people lining up for their first half to folks deep in a marathon block. The content is race- and training-first: what I wore, how the workout went, what I'd change next time. Not dad-influencer tropes. Not viral bait. Straight talk for people who run.
Platforms
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@thejamesursini — ~1,940 followers (approx., public); majority Reels
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@thejamesursini — https://www.tiktok.com/@thejamesursini
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jamesursini.com — longer race and gear write-ups; Gear page for products I actually use
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Proof
Sub-2 New York City Half Marathon
Sydney Marathon — 4:52:23 (first marathon)
Training for TCS New York City Marathon — November 1, 2026
Consistent race-recap and shoe-rotation content on Instagram and the site
Content Pillars
Race recaps — what the day felt like, splits, shoes, what I'd do differently
Shoe rotation and gear — what's on my feet and why, without the hard sell
Training talk — blocks, long runs, the weekly reality between races
Family and life around the sport — husband and dad first
BJJ — blue belt; another kind of training that shows up in the highlights
What Brands Get
Authentic race-week or gear posts on Instagram (Reels-first when it fits)
Longer write-ups on jamesursini.com when the story needs room
Honest product use over scripted praise — I wear it, I race in it, I say what I think
Clear disclosure on paid and affiliate relationships
Sample packages (we scope to the campaign):
Single race-week Reel + Stories set
Gear rotation feature (site + Instagram)
Multi-touch race campaign (pre / race day / recap)
Contact
Want to work together? Email james@jamesursini.com.
Happy to share recent posts, a race calendar, and how a partnership could look for your next launch or race season.